Spotlight

Operand designed and developed all elements of this interactive attraction located in Times Square in New York City. Spotlight Live, a groundbreaking new entertainment venue empowers visitors to sing onstage with professional backup singers and socially interact with each other in new and engaging ways through the support of digital technologies.

Visitors can digitally engage others throughout the venue and record, share and purchase video karaoke performances at the site in a private yet communal, self-service environment.

The venue boasts a network of over 70 tabletop touch screen monitors enabling users to sign-up to sing live on-stage karaoke performances, create image profiles of themselves, watch, vote and comment on performances as well as purchase CDs/DVDs and Spotlight Live branded merchandise.

The tabletop systems also feature an interactive map of every table in the venue encouraging visitors to text message one another as well as reminding visitors when they are due to perform on stage.

Operand also created 5 private karaoke recording booths enabling visitors to participate in the Spotlight experience in a more intimate, self-service setting. Operand developed the system so that karaoke performances can easily be shared with the JumboTron digital display screen overlooking Times Square, published to the Spotlight Live website and emailed to the friends and families of visitors.