Strategy
Our methodology begins with the Strategy underlying the interactive engagement, advancing the development or refinement of a solid conceptual/interpretive foundation that includes Operand’s understanding of the target audience, followed by the definition of goals and objectives, and the criteria for the measurement of success of the proposed project.Design
The second phase, Design, involves the gathering of user requirements, the examination of solution features, the definition of aesthetic preferences and the development of a general project plan. This broad plan is then fleshed out with technical and creative specifications to form the blueprint from which the interactive solution will be produced.Production
In the Production phase, the interactive solution is constructed with ongoing review and participation by the client, then tested for proper function and reliability.Deployment
In the Deployment phase, the solution is placed within the audience environment and the client’s staff is trained in usage and maintenance.Evolution
Ideally, the Operand Methodology continues after an interactive solution is delivered and placed within the audience environment. In the fifth stage of our methodology, Evolution, the Operand team revisits the solution after deployment and analyzes the performance of the visitor experience. The team accesses usage and performance data and makes recommendations as to how to expand or improve the visitor experience, or improve its effectiveness with your audience.Process
While the Operand methodology divides the solutions process into a series of discrete phases, each phase requires its own unique combination of skills to bring it to its desired end. Strategy, creative, technology and management staff members work in collaboration with the client to effectively implement project milestones. Staff roles often incorporate a mix of skills, resulting in participation in multiple phases of the project.
Over the last 10 years, Operand has assembled a powerful roster of strategic, creative, technical and managerial talent. Each Operand team member complements his or her far-ranging background with a specific knowledge set pertaining to Internet, kiosk, exhibition, media and mobile solutions. But the nucleus of the project effort is always the client team. The Operand team surrounds its clients with a powerful mix of creative energy and technical know-how. Our clients complete the process by providing the necessary interpretive, technical, and aesthetic information, working with Operand to clarify and validate organizational goals and expectations. At Operand, a successful project is always a collaborative process.